Política de Cookies

COOKIES POLICY

Wizipark S.L. (“Wizipark”, “we”, “us”, “our”) uses cookies and similar technologies on www.wizipark.com, www.wizipark.es, and the Wizipark mobile application (together, the “Platform”) to improve your browsing experience, enhance Platform functionality, personalize content, and deliver relevant advertisements.

This Cookies Policy explains what cookies are, which ones we use, why we use them, and how you can control your preferences.

1. What are cookies?

Cookies are small text files that a website or application stores on your device when you visit. They allow the site to recognize your browser and remember your preferences or actions over time.

2. What types of cookies does Wizipark use?

We use the following categories of cookies:

a. Essential Cookies

These are required for the Platform to function correctly. They enable core functions like account login, booking confirmation, and secure payment processing. You cannot disable these cookies.

b. Performance and Analytics Cookies

These cookies collect anonymized information about how visitors use the Platform. This helps us analyze traffic, understand user behavior, and improve the design and functionality.

• Example: Google Analytics, which helps us measure usage statistics like session duration or pages viewed.

c. Advertising and Remarketing Cookies

These cookies allow us and our partners to show you relevant ads based on your browsing activity. They help personalize advertising and measure campaign effectiveness.

We currently use:

• Google Ads and Google Analytics (Advertising Features): To track conversions and tailor ads shown across Google’s platforms.

• LinkedIn Ads and the LinkedIn Insight Tag: To track and optimize the performance of ads shown on LinkedIn and understand user interaction with our content.

Note: These platforms may collect data such as IP address, browser type, URL visited, and timestamp. All data is anonymized and reported to us in aggregated form. You can manage your ad settings through Google’s Ad Settings and LinkedIn Ad Preferences.

d. Functional Cookies

These remember your preferences (such as language, saved parking searches, or preferred filters) and provide a more personalized experience.

e. AI & Marketing Optimization Tools

We may use AI-based tools to assist in creating marketing content or optimizing campaigns (e.g., A/B testing landing pages or email formatting). These tools operate using aggregated, anonymized data and do not access or store your personal information directly.

3. Third-Party Cookies

Some cookies on our Platform are placed by trusted third-party services for analytics, advertising, or technical support. These third parties include but are not limited to Google, LinkedIn, Stripe, and analytics providers. These services are subject to their own privacy and cookies policies, and we recommend reviewing them.

4. Cookie Consent and Control

When you first visit our Platform, you will see a cookie banner asking for your consent to use non-essential cookies. You can:

• Accept all cookies

• Reject all but essential cookies

• Customize your preferences

You can also change your cookie settings at any time via your browser or device settings. Most browsers allow you to block or delete cookies through their settings.

Please note that disabling certain cookies may affect your ability to use parts of the Platform or reduce functionality.

5. Aggregated Analytics and Data Protection

We may share aggregated, anonymized statistics about platform usage (such as number of users, most viewed listings, or device types) with our marketing and technical partners. These statistics do not include personal data and are used only to improve our services.

6. More Information

For further details on how we use, protect, and manage your personal data, please refer to our Privacy Policy and General Terms and Conditions.

If you have questions about this Cookies Policy, contact us at:

info@wizipark.com
Wizipark S.L., Calle Las Suertes 11, 47196 La Pedraja de Portillo, Valladolid, España

7. Summary